35
Years of professional experience
27
Years in executive leadership
15
Years as CEO
22+
Countries served by SMA Service
The story
I was born in Senegal. For 35 years I have lived and worked in Germany — 35 years of professional experience, 27 of them in executive leadership, and 15 as a CEO.
I learned Western leadership systems from the inside. Not from books, but from boardrooms, restructurings, performance reviews and real accountability. Those systems are structured, disciplined and systematic — and they cannot simply be copy-pasted into African reality.
Africa moves differently. In many African markets speed is not optional, it is survival. Young people do not need theory; they need opportunity. And opportunity is not created by slogans — it is created by leaders who build access to education, to strong energy environments, to digital infrastructure, and above all to disciplined leadership.
That is why I am bringing my experience back: not to preach Western leadership, but to translate it, adapt it, and make it practical for African execution. Because leadership is not about position. It is about responsibility — and responsibility builds trust.
Mission
"Helping African leaders with high potential unlock their strengths and build careers with impact."
With a particular focus on leadership development for African and diaspora professionals.
Career highlights
SMA Solar — Service Excellence
A long history with SMA Solar, including building a service organisation from the ground up in 2007. The "SMA Service Excellence" initiative helped establish SMA as the global No. 1 in service across more than 22 countries.
HOCHTIEF PPP Solutions GmbH
Currently associated with HOCHTIEF PPP Solutions GmbH, continuing work at the intersection of large infrastructure delivery and disciplined leadership.
Speaking & community
Level Up in Germany (2nd Edition)
October 17, 2026 · Frankfurt — speaking on "Building a Career with Impact".
ADAN Career Day
Afro Diasporic Academic Network — connecting Black and POC professionals with employers across Germany.

